Fido Reports & Customer Service

Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, Fido has operated as a Mobile Virtual Network Operator (MVNO) using the Rogers Wireless network.

Fido's logo features a yellow doghouse. The name "Fido" was suggested to Microcell Solutions, the first importer of GSM technology from Europe to Canada, by its marketing-communications agency at the time, BOS (Beauchesne, Ostiguy, Simard) of Montreal (now DentsuBos). The agency sought a name that would appeal to both French- and English-speaking consumers. The name "Fido" naturally led to the use of dogs in the company's commercials, becoming an informal trademark starting in 1995. In the 2000s, Fido ran ads with a narrator catching a jumping dog and saying, "regrettably, only from Fido." As of 2017, the tagline is "Go get it."